The Forest of Dean features in the new film King Arthur: Legend of the Sword

The latest blockbuster, from writer/director/producer Guy Ritchie, and starring Charlie Hunnam and Jude Law, has been filmed at iconic locations in the epic British landscape including the Forest of Dean in the retelling the story of King Arthur. It will be in cinemas this May.

By downloading a Film and TV Trail from visitors can head to the Forest of Dean and Wye Valley to see locations where sequences in King Arthur: Legend of the Sword were captured, including King Arthur’s cave, filmed at the prehistoric cave standing in the shadow of Great Doward.

King Arthur’s Cave also features on the Wye Valley and Forest of Dean Myths and Legends Trail, and this can be downloaded from

VisistBritain is also launching a six-week ‘Where Stories Become Legends’ digital campaign, a non-commercial partnership between VisitBritain and Warner Bros. Pictures, to inspire people to book a King Arthur-themed holiday to Britain using #OMGBLegends (Oh My Great Britain ‘Home of Legendary Moments’).

The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on, filled with information on British locations from the film and King Arthur-inspired holiday experiences, available in 13 languages.

Visitors to the site can play a ‘Legend Generator’ game to unlock their own ‘kingdom’ and discover which epic British location they are destined to rule. Fans can also enter a global competition to win a legendary road trip in Britain.

VisitBritain has been promoting Britain to the world through film for more than a decade, most recently as part of the UK Government’s GREAT Britain campaign.

Films and TV are powerful motivators for travel with VisitBritain’s research showing that more than a third of all potential visitors to Britain want to visit places they have seen on screen.

Last year was a record-breaker for inbound tourism to the UK with 37.3 million visits, up 3.4% on 2015, with visitors spending £22.2 billion, matching 2015’s record spend.

VisitBritain’s forecast shows that this growth is set to continue with 38.8 million visits this year, while spending by overseas visitors is predicted to reach £23.9 billion.

We look forward to welcoming these visitors to the #DeanWye!

23 April 2017