Prince of Wales visits Birthplace of British Tourism

Ross-on-Wye put on a right regal show to welcome HRH The Prince of Wales when he visited the town where UK tourism began in 1770. His Royal Highness toured a local producers' market and met groups representing the strong philanthropic heritage of the town, including local community organisations and their local business supporters. He visited the historic Market House to meet members of the arts and crafts collective, Made in Ross, and met local schoolchildren.

He came to Ross-on-Wye to launch the Gilpin 2020 celebrations. In 1770 the Reverand William Gilpin published the first tourist guide in Britain when the 'Wye Tour' began, and coined the term 'picturesque'. The 'bestseller' guided visitors to the beauties of the Wye Valley, now an Area of Outstanding Natural Beauty (AONB).

The launch of Gilpin 2020 heralds a year of activities, including an augmented reality project - Museum Without Walls, lectures, talks, films, the Ross-on-Wye May festival, vintage rowing trips, art and photography exhibitions amongst them.

5 November 2019



The Wye Tour

Visitors to the Wye Valley today are following in the footsteps of many an eighteenth cent...


Made in Ross

Made in Ross is a co-operative of local arts and craft producers living within 20 miles...



A friendly and welcoming small market town, overlooking the Wye and within the Wye Vall...


Wye Valley Area of Outstanding Natural Beauty

Dappled wooded glades, eye-stretching views, ancient ruins, towering cliffs and gentle ...